Sasa Source - E-Commerce

Introduction

Refreshed their brand with bold visuals and editorial content for web and social.

Details

Services :

Branding

Content Creation

Client :

Sasa Source

Year :

2024

Timeline :

6 Weeks

Credits

Creative Director :

William Ombura

Brand Designer :

Hana Cruz

Photographer :

Dario Lin

Stylist :

Amaya Rowe

The Challenge

Creating a Fashion Brand That Feels Both Underground and Commercially Ready

Sasa Source wanted to keep its roots in subculture while preparing for a national eCommerce rollout. The brand needed to feel gritty, confident, and expressive — but still deliver a strong, flexible system that could grow across platforms, drops, and campaigns.

Our Solution

Fusing Bold Typography, Gritty Visuals, and Raw Photography to Build a Culture-Driven Identity

We developed a brand identity using industrial-inspired typography, punchy layouts, and a muted but moody color system. Photography was shot on-location — skateparks, alleys, city textures — highlighting the brand's roots in movement and street culture. From logo to lookbook, we ensured every piece felt honest and ownable.

The Outcome

Empowering a Studio to Present Its Work With Confidence, Clarity, and Competitive Edge

Sasa Source's updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.

“They nailed our visual identity and photography. Every image felt intentional and beautifully on-brand.”

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”