US Car Buying — Online Car Buying

Introduction

Crafted a modern, conversion-focused landing page to support product growth.

Details

Services :

Design

Web Development

Client :

US Car Buying

Year :

2024

Timeline :

10 Weeks

Credits

UX Strategist :

William Ombura

UI Designer :

William Ombura

Front-End Developer :

Andre Salim

Project Manager :

Elias Hart

The Challenge

Turning a Complex Product Into a Clear, Actionable Digital Experience

Sonar had a strong product but a confusing online presence. Their old site lacked clarity, hierarchy, and performance-focused UX. They needed a design system and content flow that communicated product value quickly, simplified technical language, and nudged users toward action — across both marketing and onboarding flows.

Our Solution

Building a Modular, Scalable Design System Focused on Clarity, Speed, and Conversion

We started with a deep UX audit and restructured the site’s information hierarchy. Using a modular component-based system, we redesigned the entire web experience with an emphasis on clarity, white space, and mobile responsiveness. On the back end, we implemented performance-first development to ensure fast load times and CMS flexibility.

The Outcome

Elevating Product Value and Driving Results With an Optimized Digital Foundation

Following the relaunch, US Car Buying saw a 34% increase in test drive sign-ups and a 22% drop in bounce rate. Their new site positioned them as a premium, enterprise-ready solution and gave internal teams the tools to scale marketing with ease.

“Our website now feels modern, fast, and effortless to use — it’s made a huge difference in conversions.”

“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”